Marketing Manager
We are seeking a dynamic and experienced Marketing Manager – PHI to join our team on a 12 month contract. This role is responsible for identifying, developing, and driving lead generation efforts to meet the company’s growth and product divisional objectives. You will deliver marketing campaigns through cross-functional engagement, ongoing monitoring, and optimisation to drive acquisition marketing outcomes.
About the role
As the Marketing Manager – PHI, you will lead the development and execution of marketing strategies and plans across PHI campaigns, using sound logic, rationale, and supporting data to build long-term brand equity and drive profitable sales growth. You will implement and manage effective campaigns through a solid understanding of channel and project management, maintaining a strategic understanding of business growth priorities and challenges. Your role includes facilitating, interpreting, and evaluating sales, financial, consumer, and brand health information to identify opportunities, overcome issues, and develop strategic recommendations. You will work closely with Senior Managers and the broader marketing team to support planning and implementing marketing calendars for the year. Additionally, you will redefine and optimise marketing activities and materials, support advertising initiatives, track and report on campaign performance, and ensure brand and compliance of all marketing initiatives.
About you
You will have tertiary qualifications in communications or advertising/marketing or related fields, with a strong background in marketing, campaign and media planning, and creative production processes across offline and online. With 5 or more years of experience in a senior marketing role and agency management experience, you have strong attention to detail and the ability to nuance messaging of complex topics for different audiences. You are results-driven, a champion of the brand, and adept at balancing multiple responsibilities simultaneously. Your exceptional relationship-building and influencing skills enable you to interact effectively and build strong relationships with peers, managers, and general managers of business units. You are flexible, creative, respect confidentiality, and can work under pressure to tight deadlines. High-level written and verbal communication skills, budgeting, and reporting experience are essential. Desirable skills include excellent copywriting, experience in heavily regulated environments such as finance and insurance, and previous experience working on marketing automation platforms
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected] to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
We are seeking a dynamic and experienced Marketing Manager – PHI to join our team on a 12 month contract. This role is responsible for identifying, developing, and driving lead generation efforts to meet the company’s growth and product divisional objectives. You will deliver marketing campaigns through cross-functional engagement, ongoing monitoring, and optimisation to drive acquisition marketing outcomes.
About the role
As the Marketing Manager – PHI, you will lead the development and execution of marketing strategies and plans across PHI campaigns, using sound logic, rationale, and supporting data to build long-term brand equity and drive profitable sales growth. You will implement and manage effective campaigns through a solid understanding of channel and project management, maintaining a strategic understanding of business growth priorities and challenges. Your role includes facilitating, interpreting, and evaluating sales, financial, consumer, and brand health information to identify opportunities, overcome issues, and develop strategic recommendations. You will work closely with Senior Managers and the broader marketing team to support planning and implementing marketing calendars for the year. Additionally, you will redefine and optimise marketing activities and materials, support advertising initiatives, track and report on campaign performance, and ensure brand and compliance of all marketing initiatives.
About you
You will have tertiary qualifications in communications or advertising/marketing or related fields, with a strong background in marketing, campaign and media planning, and creative production processes across offline and online. With 5 or more years of experience in a senior marketing role and agency management experience, you have strong attention to detail and the ability to nuance messaging of complex topics for different audiences. You are results-driven, a champion of the brand, and adept at balancing multiple responsibilities simultaneously. Your exceptional relationship-building and influencing skills enable you to interact effectively and build strong relationships with peers, managers, and general managers of business units. You are flexible, creative, respect confidentiality, and can work under pressure to tight deadlines. High-level written and verbal communication skills, budgeting, and reporting experience are essential. Desirable skills include excellent copywriting, experience in heavily regulated environments such as finance and insurance, and previous experience working on marketing automation platforms
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected] to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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